A modern, luxury-focused logo with a shiny golden gradient makes West Coast Jeweler's stand out from its competitors.
Professional photos and videos were taken to set a high standard of professionalism for West Coast Jeweler's products.
Utilizing color psychology and branding styles, our primary focus for this client revolved around making a bold market statement.
01: DESIGN ASSETS
Search Engine Optimization
We started by adding local citation listings to improve his citation score. After we submitted citations, we began working on his backlinks and keywords. The team did extensive research for the most impactful keywords and backlinks to increase his website's domain authority. In less than a month, we put him on the front page of google for over 15 different keywords and increased his website traffic by over 500%.
Social Media Marketing
We began by making sure we consistently posted content via Facebook and Instagram. Consistency on posts helped us engage with his customers and expand his brand in the social media world. After collecting data from his followers and impressions, we slowly narrowed down his target audience. Our next step was to prepare to roll out advertisements via Instagram and Facebook.
Paid Per Click Advertising
After narrowing down the target audience, we were ready to start our ad campaign for both Instagram and Facebook. Through target market research and data collected from social media, we targeted his audience. After the first two weeks, we gained enough data to retarget some of his ads to capitalize and increase his conversion rates and interaction. As the month came to an end, we were able to increase his foot traffic to his store and increased his monthly profit by $20,000.
Target Market Research
We first analyzed the market to get an understanding of whom we would potentially target. After, we proceeded to find and capitalize on competitors to understand their weaknesses. Exposing any roadblocks and problems, we analyzed the data we collected from competitors. We could then narrow down the target audience and begin to market.
MONTHLY PROFIT GENERATED THROUGH OUR SERVICES.
AVERAGE MONTHLY ONLINE SEARCH GROWTH
CLIENT RETURN ON INVESTMENT (ROI) WITH THE GRADYCAMERONCO.
Let’s Talk Numbers
04: 360 VIDEO
INTERIOR / EXTERIOR
With continually increasing popularity, interactive 360 video is a staple service we offer to all of our Los Angeles based clients. During our film shoot at West Coast Jewelers, we took 360 photos/video of the interior/exterior surrounding their location in 6K
Another development we put on the website was a custom newsletter. Customers who browsed the website could now subscribe to the websites for updates.
A staple service of ours, 360 Video, was integrated into the website. Customers can see the product at every angle, a significant factor when purchasing a product.
LIVE INSTAGRAM FEED
This feature can take the latest content from Instagram and display it on the website in real-time. It's a nice modern feature on the website that customers can see quality products daily.
02: WEBSITE DEVELOPMENT
MOBILE QUICK-ACTION BAR
With the quick-action bar, customers on our client's website could call directly to the business with ease and increased calls to our client's business.
Our first jewelry client, West Coast Jewelers, an upcoming jewelry store located in Lomita, California. Focused on quality products with competitive pricing and customer relationships creating a welcoming environment for any customer.